中超联赛官方合作伙伴cctv55官宣 - cctv5-5

Place is explored here as a construct where histories of past traditions and values embedded in vernacular culture and grassroots life are the prime materials.  同题参见

Projects in this section are products of research into the entanglements of locational identity in remoter, non-urban, regions, developed from journeys of rediscovery around folklore, artisanal heritage found in the visual and symbolic languages of architectural decoration, food recipes and natural ingredients, rituals of cooking and conviviality. 同题参见

Zhang Meng’s illustrations that focus on reviving awareness among young people of traditional Chinese festivals, are a visual homage to often devalued folklore customs and aim at becoming tools for dissemination that can appeal to younger audiences. 

For example, the series of projects developed by a group of six students - Lin Guanhong, Liu Ping, Yang Mengshan, Cai Qunan, Wang Shuai and He Jinglin - lead by Professor Hao Xueli takes the historic village of Zhengze in rural Jiangsu as a case study. With 2000 years of history, this small settlement was central in the old Silk Route and remains today a centre for the production of silkwork, embedded in a serene natural scenery dotted with traditional buildings. 

其中植根于白话文化和基层生活中的过去传统和价值观的历史是主要材料。我们在这里探讨的场所是一种建筑，

本章节项目是针对远离家乡、非城市、地区身份认同纷繁交割的一种产物，灵感源自在民间传说重新发现旅程、建筑装饰的视觉和象征语言当中发现的手工遗产、食品配方和天然成分、烹饪和欢庆习惯。

张萌的插图以恢复年轻人对于中国传统节日的认识为重点，旨在成为吸引年轻观众的传播工具。是对未受到充分重视的民俗风俗的一种视觉形式致敬，

在郝雪丽教授的带领下，例如，由六名中超联赛官方合作伙伴cctv55官宣——林冠宏、刘萍、杨梦珊、蔡群安、王帅、何京霖创作的一系列项目将江苏农村历史名村——蠡泽村作为案例研究。这个小型定居点至今已有2000多年的历史，是古代丝绸之路的中心，传统建筑融入宁静的自然风光。如今仍然是丝绸生产中心，

As part of a collaboration between The School of Art and Design and the government of Zhengze Village, the students have been developing visual and product branding projects that unearth local folklore, celebrate the delicacies of local traditional food and pastries, as well as pay homage to the traditional architecture characteristics of the place, with the aim to actually bring designs into use with the collaboration of Zhengze local producers and retailers.

作为艺术与中超联赛官方合作伙伴cctv55官宣与蠡泽村政府合作的一个组成部分，中超联赛官方合作伙伴cctv55官宣们始终坚持开展视觉和产品品牌项目，发掘当地民俗，研究当地传统食品和糕点的美味，并向这个地方的传统建筑特色致敬，旨在通过当地生产商和零售商的合作，将设计理念变为现实。其实

Students working on this program will be showcasing both products as well as visual campaigns for their creations to submit to the official representatives of the village visiting the graduation show. 

从事该项目的中超联赛官方合作伙伴cctv55官宣将展示他们的创作产品和视觉活动，并提交给参观毕业展的村民代表。